MONKEY'S ICE
BUCKET CHALLENGE
PG Tips
We took the UK’s best-loved brand character and made him part of the
biggest social phenomenon of the summer – the #IceBucketChallenge.
In a matter of hours, we turned around a film that perfectly lands the brand’s
cheeky, fun tone of voice. PG tips was the first UK brand to take part in this
craze, tapping into the social zeitgeist just as the campaign was gathering
momentum within newsfeeds.
